Your business's details in Findkeep

Draft. This page has been written by us and has not yet been reviewed by a lawyer. It is a real working channel all the same — write to the address below and a person will read it.

If somebody rang you about your website and mentioned Findkeep, or you have been told your business's details are in a tool called Findkeep, this page is for you. You do not need an account, you do not need to sign in, and it costs nothing.

What Findkeep is, and who called you

Findkeep is software made by Momentum Minds LLC. Businesses — usually web designers and small agencies — use it to build a list of local firms to contact and to keep track of the calls they make. Your details are in the list because one of those businesses searched Google Maps through our tool and your listing came back.

We are not the people who called you. We do not make calls, send SMS or send email to businesses in anyone's list; the product contains no facility for it. The person who contacted you is one of our customers, using their own phone.

What is held about you

A record in Findkeep normally holds only what your Google Maps listing shows the world: your trading name, your business phone number, your street address and town, what kind of business it is, a link to your Maps listing, and whether you appear to have a website, only a social-media page, or nothing. Our customer may have added their own notes — for example that they called on a certain day, or when to try again.

Everything in the record came from the Google Places API. We do not buy data, look you up anywhere else, or add anything to it.

Who is responsible for it — and why that changes what we can do

Under the GDPR the business that decided to put you on its list is the controller of that record: it chose to collect it, it decides what to do with it, and the obligations to you are principally theirs. We are its processor — we hold the data on their behalf, in their private workspace, and we act on their instructions. We also hold some information as a controller in our own right, and where we do, we act on your request ourselves.

That distinction is not us avoiding responsibility. It is why the answer to "can you just delete me" is usually "we will make that happen" rather than "done, one moment".

What we will do

• Work out which customer workspaces hold a record matching your business.
• Forward your request to each of them without delay, and require them to act on it. Our Terms of Service oblige every customer to do so and to tell us what they did.
• Act directly ourselves on anything we control — and, if the customer has not dealt with your request within 14 days of us forwarding it, on their workspace too. Their silence instructs us to act for them: it is a term of our Terms of Service and of clause 5 of the Data Processing Agreement, so this is something we are authorised to do rather than something we are hoping to get away with.
• Write back and tell you what happened, within one month at the outside.
• Delete the record ourselves if the customer has stopped paying, closed their account, or has not responded within those 14 days.

What we cannot do

• We cannot take you off Google Maps. This is the one that matters most to most people who write to us, so it is worth being clear: the listing that put you in the list belongs to Google, not to us, and removing our copy changes nothing there. Anyone can find you again tomorrow. To change or remove the listing itself, use Google's own Business Profile controls at support.google.com/business.
• We cannot promise you will never appear again. If a customer runs the same search next month, Google will return your listing again. We do not yet operate a platform-wide suppression list; building one is on our list of things to do, and until it exists a removal has to be carried out in each workspace that holds the record.
• We cannot control what a customer wrote in their own records outside Findkeep — their notebook, their phone, their own spreadsheet. A copy they exported before your request is theirs to deal with, and their obligation, not something we can reach.

What you can ask for

• A copy of what is held about you (Art. 15).
• A correction, if something is wrong (Art. 16).
• Erasure — deletion of the record (Art. 17).
• To object (Art. 21). If you object to being contacted for marketing, that is absolute: there is nothing to weigh up on our side and nothing for anyone to justify. It has to be honoured.

"Stop calling me" is the most common request we get, and it is the easiest one to act on. You do not have to give a reason, cite an article, or be polite about it.

How to ask

Either fill in the form below, or email privacy@momentumminds.net. Both arrive in the same mailbox and are treated the same way. Whichever you use, tell us:

• your business's name, as it appears on Google Maps;
• the town;
• the phone number on the listing — this is what we match on;
• what you want us to do.

That is all we need, and it is deliberately the least we can ask for. We will not ask you for proof of identity unless we genuinely cannot tell which record you mean, and if we do have to ask, we will explain why. We will not use anything you send for any other purpose, we will not add you to any list, and we will not pass your email address to the customer unless you want to hear from them directly and say so.

We reply within one month. If the request is complicated we may need longer, and if so we will tell you inside that first month, which is what Art. 12(3) requires of us.

If you are not happy with the answer

You can complain to a data protection supervisory authority. In Denmark that is Datatilsynet, datatilsynet.dk; elsewhere in the EU or EEA it is the authority for your own country. You can do that at any point, including instead of writing to us.

Our full Privacy Policy explains where lead data comes from, the legal basis we rely on for holding it, and the reasoning behind that basis, including the arguments against it.

← Privacy Policy · About Findkeep